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three years, while we took twelve years for the first 100. This demonstrates accelerated customer demand and V-Mart’s ability to translate that into all-round value creation.”“We plan to invest about Rs 100 crore to add 80 new stores by financial year 2020-21. In the next phase of expansion we will focus on North East. We are also looking at clocking turnover of Rs 1,100 crore in two years time,”?J P Shukla, Founder & CEO of 1-India Family Mart, told PTI.The design is crafted to meet the modern-day sensibilities of contemporary dandy men. Fire-breathing dragons, fantastic beasts, regal eagles, all the mythical creatures and several other esoteric designs can now be realized on the emblematic Berluti Venezia leather from shoes and handbags to belts and other small leather goods.

Athleisure is possibly one of the biggest trends to have hit the discipline of fashion retail till date. Think of women wearing yoga pants for a night out after work. There are CEOs donning yoga bottoms to board meetings. While some have downplayed the rise of athleisure as a passing fad, a sizable number of industry reports seem to indicate otherwise. Athleisure reflects a lifestyle shift, a growing trend of fitness consciousness that view athletics not only as a hobby but also as an all-around lifestyle. Hence, this relaxed standard of clothing has naturally emerged as a new segment that is progressively been preferred over casual wear.Athleisure is possibly one of the biggest trends to have hit the discipline of fashion retail till dateGoing by the practice and principles of yoga, we believe one should wear clothing that allows easy movement, is comfortable and also naturally breathable. It should almost be like a second skin because yoga requires ease in movements. Most sportswear categories make clothes using plastic materials like nylon and polyester. The garments are often tight and restrictive and loaded with chemicals. As a yogi, ideally one should makes choices that support the environment.A lot of brands are embracing sustainability over the last few years and consumers are becoming more aware of the disasters caused by the use of plastic in apparel. At Proyog we are continuously innovating materials to create organic and sustainable yoga gear. Our new yoga mat is also created with natural rubber and jute, all sourced in India. It is completely biodegradable. We want to put India on the map with our range of premium yoga products that’s both great for you and the environment.

“The biggest strength for an Activewear brand is its performance that consumers experience after wearing it. If the product performs with him/her. They will become a loyal customer for a long run,” explains Shankar Chowdhury, GM – Design (Athleisure & Activewear), Van Heusen.Jiggy George, Founding Partner and Managing Director, Mojostar explains that a sportswear is performance oriented. It offers technical functionality to help improve performance. Activewear, on the other hand is designed for people with active lifestyles, there is functionality, but it also offers comfort and styling, such that consumers can wear it not only for fitness and exercise regimes, but also as casual wear.Indian men and women are embracing the ‘stay fit and stay healthy’ lifestyle. “Men and women in the age group 25 to 35 are the biggest buyers of activewear. Women lead the market with a 60 percent share in this segment,” shares Shruti Behal. Jiggy Goerge states that there are more activewear brands for men and therefore the sales are higher. “However, there is so much potential for women activewear brands and with Just F, we are addressing this vastly under-serviced segment.”

At present, the online sales are appreciating at a great speed with alternative options of payments and easier movement of inventory. People have started trusting online sales and have greater confidence in purchasing through payment gateways. Online retailers are collaborating with brands to have greater visibility and brand diversity across channels of distribution. E-commerce players who have made activewear as a separate category are seeing between 20 to 70 percent growth in this segment. For example, Amazon India set up a dedicated activewear store and collaborated with global and Indian brands selling activewear.“The key drivers that will outcast other categories would the influence of international fitness workouts such as bringing franchises of international gyms like Physique 57 (Barre Workout), decoding fitness futuristic fabrics that will optimise ones daily fitness routine and celebrating fitness events such as International Yoga Day. These realisations will bring a greater degree of acceptance to the market for activewear,” says Sunishka Goenka.Commenting on the launch of Mufti’s footwear collection, Kamal Khushlani, Founder & Managing Director, Mufti said, “With the current estimated size of Rs 34,400 crore, the footwear segment is expected to grow over Rs 55,400 crore in the coming five years. The expansion into the footwear segment is a part of the company’s vision of becoming a Rs 1,000 crore brand on MRP in the coming 3 years. Our footwear collection carries forward our brand ethos and our promise of bringing quality products that comprise of style in the markets. Our primary focus continues to be on delivering more value to the customer with our products as we begin to expand into newer categories.”
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